Saturday, 28 July 2012

HADASITY

FEATURE ARTIST
HADASSAH LAU
of
"HADASITY"



















I feel very honoured and excitably happy to
be able to feature and profile a very successful
wire artist who has managed to make quite a
name for herself in the fashion world, with her
very unique, eclectic mix of vintage-
contemporary jewellery designs of
beautiful tangled gold wires and colourful
exotic baubles!



















HADASSAH LAU is a Singaporean jewellery
designer, who from humble beginnings is
building a large following of admirers for
her vibrant jewellery and accessories.



















Read on ... for The WireWorkers Guild 
recent exclusive interview with the very 
talented Hadassah ...

WHAT'S YOUR BACKGROUND?

I don't have any education or training in Jewellery
at all actually!  I have studied Mass Communications
and went into the finance industry for 3 years after,
so it's really divine that I am doing what I'm doing
now.



















HOW WOULD YOU DESCRIBE YOURSELF?

Extremely expressive, fun, sometimes impulsive
(although, I'm trying to let some things go through
my head first and not just through my heart!),
compassionate and real.



















DID YOU ALWAYS ASPIRE TO BE A JEWELLERY
DESIGNER?

Not at all!  I had always thought of being either a Jazz
Pianist, fashion designer, interior designer, make-up
artist, or a hairstylist.  However, being a jewellery
designer actually means I get to be all of the above
right now, as I can play the piano and write songs in
my own time, sew clothes and when I'm not making
jewellery, I can design my home, plus do the hair and
make-up for the jewellery shoots, etc... so, it's all a
dream come true!



















DO YOU HAVE A FORMAL JEWELLERY TRAINING
OR ARE YOU SELF-TAUGHT?

I'm entirely self-taught.  I never even watched a YouTube
tutorial before I started!  When I was 15 or so, I had a bunch
of wire from my uncle that he found somewhere and I
started twisting it into anything imaginable, with whatever
I had to hand.  In those days, I used odds and ends like
buttons and tiny seed beads and made rings for myself or
key-chains and tiny earrings for friends.  Although I must
admit there was a girl in my class during the exam breaks
that sparked my interest in jewellery when I saw her
making earrings and I said to myself, that looks like fun!



















WHAT PROMPTED YOU TO LAUNCH 'HADASITY'?

I was spending way too much on materials and making too
much jewellery for any one person to wear, so I figured I had
to start selling my pieces to sustain my material buying
addictions.  Also, at the time, I had decided to leave my job
as a Financial adviser and pursue my creative side and so I
started an Etsy store. All the names like "RingsAndThings"
and other cute jewellery names were already taken and I was
trying to think of a special name for my jewellery line ...
and then I thought, what better than to play it off my own
name - HADASSAH and call my business: HADASITY.



















HOW WOULD YOU DESCRIBE YOUR DESIGNS AND
WHAT INSPIRES YOU?

They are beautifully random, perfectly symmetrical and
downright colourful!  I think those three lines say it all.
I get inspired by colours, people and life in general!











WHAT DO YOU CONSIDER TO BE YOUR CORE
CUSTOMER BASE?

People that like to be happy and love unique things.
My regular customers are always those that become
friends, because it's relationships in life that last.


















HOW DO YOU PROMOTE YOUR BUSINESS?  DO YOU
RUN ANY SPECIAL EVENTS TO ATTRACT NEW
CUSTOMERS?

To date, I haven't sent out any press releases and have only
done a handful of events.  I feel that the best way to promote
your business is to give your best in what you do, be sincere
and appreciative of your customers and always stop for
the one.  Even if the customer only spends a little initially,
if you still honour and appreciate that person regardless of
how much they spend, they will come back.  The best
promotion is 'word of mouth'.  That is why I now use
FACEBOOK and my BLOG because when people
'Like' things they will 'Share' things and tell their friends
to buy something, which is a hundred times better than
any advertorial in any magazine!



















WHAT HAS BEEN YOUR PROUDEST MOMENT SINCE
YOUR SUCCESS?

I wouldn't even consider myself as having achieved any real
'success' in the way the world views it.  'Success', to me, would
be changing lives and making a difference to the people you
reach out to.  When I know that my customers and friends
feel special and loved and when they wear my pieces, or
appreciated by their friends when they've gifted them Hadasity
designs - that is always my proudest moment.












HOW DO YOU VIEW THE CURRENT STATE OF THE
FASHION RETAIL MARKET?  TELL US A LITTLE
ABOUT YOUR LATEST COLLECTION?

I feel that now more than ever, people are starting to value
unique handcrafted work because affordable mass-produced
items are so easily available everywhere.  People are
looking for ways to stand out from the crowd and are
also more financially able to appreciate the arts.  Also, there
are thousands of choices out there for consumers, so what
makes you different from the rest?  It's not so much about
the design, but it's the relationship they have with the
designer, or the affinity they have with your brand.



















HAVE YOU ANY ADVICE TO PASS ON TO OTHERS?

Ask yourself what your strengths are, learn from others, but
don't ever copy!  Be original and sincere in everything you
do.  Learn from your mistakes because we all make them
everyday, but your test only serves to be your testimony and
your mess will one day be your message.  And talk to God,
because his love is infectious.



















WHAT ARE YOUR FUTURE ASPIRATIONS?

First of all, I am looking forward to becoming a loving mother
and everything else will have to revolve around that.  I am
thinking of starting a social enterprise lifestyle line - designing
cushion covers and getting them sewn by sex-trade victims in
Cambodia - but I will be working on that sometime next year.
I do want to spend more time painting and working on my
music as well, so I have a lot on my hands already!  Life is a
journey and I'm excited to be on it!















*******************************************************

For more information about Hadassah's stunning work, 
see her website: HADASITY.

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